In the world of business, knowledge is currency. And, like currency, knowledge can seem scarce when you need it most — unless you’ve got something in the bank. That’s where knowledge management comes in. Just as libraries provide direct access to a world of information, knowledge management systems codify the collective wisdom of your team. And if you’re creating digital content, organizational knowledge is a critical asset for engaging your target audience. If knowledge is power, then the creative application of knowledge is competitive advantage. Cultivate brainpower as an asset, and it will take your company in new directions.